#CLEAN EMAIL DESIGN PROFESSIONAL#

The goal from the header on down should be to help them remain calm, focused, and entertained.Ī growing body of research reveals that design has a huge impact on reading comprehension. The layout and aesthetics of your emails will either keep customers reading, or it will turn them away.ĭistracted or overwhelmed readers will be quick to abandon your emails. Once you’ve grabbed the recipient’s attention, you have a few short seconds to get the gist of your message across. If clients or customers think you send lackluster emails, what will stop them from passing up your messages next time? Be enticing to read It will also increase the odds of keeping subscriptions current and open rates high. They should be excited to continue reading instead of returning to check other emails.Ī solid hook can sustain readers long enough to ensure that the email’s main message hits home. A visually distinct email will hook readers. The cliche about a picture being worth a thousand words definitely applies. When inboxes are so packed, it’s easy to see why so many marketing emails feel so forgettable. Since the onset of COVID, studies show that screen time is only increasing.

#CLEAN EMAIL DESIGN PROFESSIONAL#

According to that study, the average professional was spending a shocking 28% of the typical workweek managing emails. From work to socializing, the most active inboxes are quickly filled.Ī decade ago, McKinsey & Company ran an analysis of email habits, and the results were so surprising they’re still often quoted. Today’s customers receive a barrage of emails. To accomplish these tasks, a marketing email needs to:įrom bold color to interactive elements, a variety of email design best practices promises to get customers to not just open your messages but to engage with your brand. Effective design makes readers more inclined to take action.Ī well-designed email has many positive effects, including: Why is email design so important?Įmail design determines whether recipients are compelled to read and engage with marketing messages. The right design strategies will help you craft emails that get readers talking - and sharing. Unfortunately, it can be difficult to master because email design can be very nuanced. It determines how much time recipients spend reading your email marketing messages and whether they absorb any of the information. You can get a strong response if you take advantage of the right resources while implementing email design best practices.Įmail design is at the center of marketing success. Ideally, subscribers look forward to receiving emails from your business, but if you’re not yet there, don’t worry this goal is well within reach. The best marketing emails are enjoyable to read. Stephanie Lica Last Modified: Septem20 min read

Clean email design